How To Choose The Right Colour Scheme For Your Custom Stickers

When it comes to your business branding, the colours you select are critical. The team at Aldine Printers  are your custom sticker specialists  in Cairns, providing designs for your business premises, products, marketing materials, merchandise and more.

If you're looking for a fresh, custom design for your business stickers, colour means everything. Studies have shown that 85 per cent of consumers consider colour to be one of the leading motivators when it comes to choosing a brand or product and over 90 per cent believe colour is the most powerful marketing influence of all.

Think of some of the biggest brands in the world. Coca-Cola, McDonald’s, Facebook - we bet that when you hear someone mention those brands, the colour of their logos spring immediately to mind. That is because choosing the right colours can increase your brand recognition by up to 80 per cent.

So when you are looking to choose colours for your custom stickers, the choices you make are essential. This article provides a guide to which colours you should prioritise, and which ones you should avoid.

There is proven psychology at play when it comes to colours as they make people feel different emotions in different contexts. Red can often mean danger, for example. But that doesn't mean you should eliminate red; after all, Coca-Cola and McDonald’s didn't. But understanding this psychology can assist in picking the best options for your brand. Some of the colours and their meanings include:

Red: While red means danger, it also stands for excitement, energy, passion and love. It is a bold colour for bold brands.

Pink: This colour is usually associated with feminine products and can make people feel romance and sentimentality.

Blue: Mental health organisations often lean into this colour because it makes people feel calm. It also invokes feelings of trust and maturity.

Green: While this is obviously attached to nature, green movements and sustainability, it's also a colour that represents prestige and wealth (think American Express) and helps inspire decisions for those who might be in doubt.

Orange and Yellow: Energising and optimistic colours that can draw in curious window shoppers.

Purple: Linked with feelings of wisdom and respect, purple is a good choice for creative brands.

Black: Black represents power but should only be used sparingly.

White: White obviously represents purity and is widely used by wedding brands, but it also represents a clean slate, which makes it an attractive choice for law firms and wellbeing organisations.

Which Colour Combinations Should I Avoid?

Selecting colours based on psychology is one step, but when you combine the wrong colours together, it can create the opposite effect.

Green and yellow lacks contrast whereas green and purple are hard to read and just look wrong. Shades are important as well; light colours on a light background look washed out and will go unnoticed. Colour explosions are confusing, so try to limit your palette selection to two colours, three at a maximum.

Avoid combining the strong colours as well. By keeping it simple, using the right colours for your brand and putting together a winning combination, custom stickers can definitely help boost your business.