Gloss vs Matte Finish Custom Stickers

Designed to provide a high-impact, focal point in all sorts of places, stickers are a great marketing tool as well as a way to give your audience valuable information about your goods and services.

Ensuring a sticker sends out the right messages means checking that every aspect of it is chosen with your audience in mind. Opting for gloss stickers over matte versions, or vice versa has all sorts of implications for the end results that your stickers achieve.

Here we take a look at the benefits gloss and matte stickers can bring, as well as consider the situations where one might be preferable over the other.

Gloss stickers have a shiny surface that reflects the light. Eye-catching and appealing, the gloss layer brings depth and vibrancy to graphics and photographs - if your sticker design includes a picture, a gloss finish will showcase it beautifully.

Gloss-finished stickers are also resistant to fingerprints, dirt and smudges. When you imagine a sticker is going to be handled repeatedly, gloss provides the added protection it needs to last longer.

A gloss finish has a smooth feel that's nice to the touch. If you want to make an impact, gloss stickers can work really well.

A gloss layer also adds durability to your sticker - if longevity is a priority, gloss is the way to go!

Matte finishes are trending just now, particularly for projects where an understated look is required. Some people feel that a matte finish sends out a more genuine vibe, suggesting a product or message comes from a source of integrity and honesty.

A major benefit of a matte surface is that it can be easily written on - if you want to add a personal message to a sticker using a pen, for example, a matte surface is more suitable than gloss.

Although gloss has the edge when it comes to a finish for a picture in colour, if you're using monochrome art, a matte finish delivers a better look as matte is non-reflective. This means that excess light doesn't disrupt the balance of tone within the composition.

Matte stickers will become smudged and grubby fairly quickly if they're handled a bit. That said, stickers tend not to be handled repeatedly (unlike business cards, for example), so a matt finish is still a reliable option in a lot of situations.

Whether you opt for matte or gloss finish stickers, Aldine Printers can provide the high-grade results you're looking for from a sticker printer in Cairns.

We offer quality sticker printing solutions, plus printing services for labels, banners, brochures, and more.

You can contact our friendly, local team in Cairns today to discuss your specific needs. We look forward to hearing from you.