What Makes Great Custom Stickers?

Stickers are a fantastic way to showcase your style, especially when you can customise them yourself. In recent times stickers have seen a rise in popularity, with massive companies like Apple shipping out their own stickers with all of their products.

From plastering them over laptops to branding work equipment with company logos, custom stickers are a great way to promote brand identity and show off your unique flavour. This article aims to offer tips and advice that will help you make great custom stickers in no time at all.

Keep the design simple

If you are working on your sticker design, the main thing to remember is that simplicity is vital. Stickers tend to be small and eye-catching, using simple designs that will grab the viewer's attention. Don't try to tell a story with a sticker; instead, focus on a captivating and easy-to-understand style. Less is more with sticker design, so try to keep your image focused and distraction-free.

Think about your colour palette

If your sticker is for a brand or company, try to use the same colour scheme as their branding. Even without using the brand name or logo, using colours can be a great way to connect your sticker with a company without using branding.

For stickers that are less about brands, you will have a lot more freedom when it comes to colour. Use complementary colours that go well together, like blue and orange, to create stunning visuals for your stickers. You can take it a step further and look into colour psychology to help elicit emotions from your stickers, such as using red to evoke passion.

Make the switch to CMYK 

Most people will be used to the RGB (red, green, blue) colour space, but many printers and designers use CMYK (cyan, magenta, yellow, black) instead. If your sticker uses RGB instead of CMYK, it may not print correctly, and many companies will outright refuse to use an RGB colour space. Save yourself the hassle and switch to CMYK before heading off to the printers.

Sticky stickers, but not too sticky

As the name suggests, stickers are great for sticking to all sorts of things, from cars to fridges. However, a sticker that has an adhesive that is too strong will be a nightmare to remove. If you have ever tried to peel off a sticker but have resorted to scraping off parts because of the strong glue, you know what we are talking about. So when making a great custom sticker, try to use a medium strength adhesive.

Creating a great custom sticker starts off with a fantastic idea, then making it work in a sticker format. Understanding the medium is a huge part of making a fantastic sticker, whether you are using the right colours or creating an eye-catching design. Keep the above tips in mind, and you will have an inspired custom sticker that people will love.

Are you interested in designing your custom stickers?  Check out Aldine Printers today to discover a fantastic range of stickers, labels and related services to help you create your own styles and designs of custom stickers.