Personalised Stickers Vs. Generic Stickers: Which Is Better For Your Business?

April 6, 2023

Stickers are a popular promotional tool for businesses of all sizes. They can be used to brand products, for giveaways or to build brand awareness. In this blog, we'll explore the pros and cons of personalised stickers versus generic stickers and which one may be a better fit for your business.

A Man is Looking at a Piece of Paper in Front of a Printer — Aldine Printers in Bungalow, QLD

Generic Stickers

Generic stickers are pre-made stickers that are not customised for your business. They come in a variety of shapes, sizes and designs and are often sold in bulk at a lower price point.

The pros of generic stickers include:

Cost-effective: Since they are pre-made, generic stickers are often cheaper than personalised stickers.
Variety: There are many different designs and styles to choose from.
Quick turnaround: Generic stickers are readily available, so they can be delivered quickly.

However, there are also cons to consider when it comes to generic stickers:

Lack of brand identity: Because they are not personalised for your business, generic stickers may not effectively communicate your brand identity to your audience.
Limited customisation: You may not be able to customise the design, shape or size of generic stickers to fit your specific needs.
Potential for lower quality: Some generic stickers may be made with lower quality materials, which can affect their durability and overall appearance.

Personalised Stickers

Personalised stickers, on the other hand, are custom-made stickers designed specifically for your business. They can be printed in any size, shape or design and can include your logo, brand colours and messaging.

The pros of personalised stickers include:

Brand identity: Personalised stickers effectively communicate your brand identity to your audience, helping to build brand awareness and recognition.
Customisation: You can fully customise the design, shape and size of personalised stickers to fit your specific needs.
High-quality materials: Personalised stickers are often made with high-quality materials, which can improve their durability and overall appearance.

Drawbacks to consider when it comes to personalised stickers may include:

Higher cost: Because they are custom-made, personalised stickers are often more expensive than generic stickers.
Longer turnaround time: Personalised stickers require more design and production time, so they may take longer to deliver.
Limited variety: Since personalised stickers are custom-made, there may be a limited variety of designs and styles to choose from.

Which Is Better?

Ultimately, the decision between personalised stickers and generic stickers will depend on your business's unique needs and goals. If you’re looking for a cost-effective way to promote your brand and don't require a high level of customisation, generic stickers may be the way to go. However, if you’re looking to build brand identity and establish credibility, personalised stickers will be the better choice.

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